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A nationally recognized frozen dessert brand. A streamlined, scalable model. And a market that keeps growing.
Rita’s Italian Ice & Frozen Custard started with a family recipe, a front porch, and a Philadelphia neighborhood that couldn’t get enough. Four decades later, that same recipe is the foundation of one of the most recognizable names in frozen desserts.
For franchisees, that history translates into real brand equity. Guests already know Rita’s, already love it, and keep coming back. Your job is to bring it to your community.
The U.S. frozen dessert industry is a powerhouse, with an annual market of $37 billion.1
The frozen dessert industry is expected to see a compound annual growth rate of at least 10.6% through 2033.2
Frozen treats enjoy near-universal appeal in the U.S., 97% of Americans love ice cream and other frozen desserts.3
How Much Does It Cost to Own a Rita’s Franchise?
73%
of Consumers Enjoy Frozen Treats Weekly
$150,000
Minimum Liquid Capital
$295,233 – $915,536
Initial Investment
* “Ice Cream Sales & Trends,” International Dairy Foods Association (IDFA), 2024
to
Initial Investment
See our *FDD dated January 30, 2026, for more information.
Rita’s is built around a focused menu, a streamlined shop setup, and sweet & tasty products that don’t require fryers, full kitchens, or overly complex back-of-house operations. That simplicity can make a meaningful difference when it comes to costs.
With an average below 18% or less for Cost of Goods Sold (COGS), top-performing Rita’s shops showed even stronger efficiency.
Average food, paper, and fuel surcharge costs represented an Average of 17.3% of sales.
Fresh-made Italian Ice, Frozen Custard, and signature treats without a full kitchen setup.
Top-performing shops averaged 16% for combined food, paper, and fuel surcharge costs. &brsp; NOTE: See our *FDD dated January 30, 2026, for more information.